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HERSCHEL SUPPLY CO.

Role

Visual Merchandising Manager / Retail Project Manager

Date

March 2023 - January 2026

Location

Canada / US

    Key Responsibilities:

    - Developed and implemented a global DTC visual merchandising strategy from the ground up
    - Built and led in-store VM teams across all North American locations
    - Established and optimized seasonal VM Go-To-Market processes for retail stores
    - Partnered cross-functionally with marketing, merchandising, sales, demand planning, and creative on seasonal resets, campaigns, showroom flips, and wholesale initiatives
    - Project-managed in-store signage, visual imagery, window displays, and wayfinding systems
    - Collaborated with industrial designer on new store concepts and optimization of existing locations
    - Streamlined assortment planning through store capacity guides to improve merchandising and retail execution
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