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VESSI

Role

Brand Experience Lead / VM

Date

April 2025 - present

Location

Pacific Northwest

    Key Responsibilities:

    - Conceptualize and executes creative, on-brand retail campaigns
    - Develop visual merchandising guidelines to ensure consistent campaign execution
    - Support new store openings through assortment recommendations, merchandising maps, and team training
    - Gathers and analyzes feedback from field teams to optimize localized VM strategies
    - Develops mannequin strategy and seasonal styling guidelines
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